Adidas NEO Seasonal Campaigns + Initiatives

Photo and Concepts + Graphic Design/Illustration

For several years I was part of a small team at Happylucky working with the NEO global marketing team to develop brand and product campaign visual directions for Adidas' youth fashion label, NEO. The core of these campaigns was photo-driven and required a heavy push at the social media level to best connect with the brand audience. But there were plenty of opportunities for print projects in the form of lookbooks, hangtags and event collateral.