Experiential // Converse
Converse - Retail Store Grand Opening Kit
3D Design + Renders
I teamed up with Axiom Custom Products in Portland, Oregon on this follow-up component to a new Converse brand platform launch. These kits, sent out to all new stores prior to their grand openings contained a personalized letter from the president (of Converse), tools for a social media driven ribbon cutting ceremony, and a pair of blank Chucks with art supplies for employees to each add their artistic flair. In it’s second life, the white plex interior sleeve could be turned upside-down and re-inserted into the wood box to convert it to a suggestion box / employee input tool for the stores’ break rooms. In addition, the lid could be wall mounted and used to display the customized shoes.
Below: A shoot-for-the-moon notion proposed to the client that unfortunately wasn’t explored was a box design that allowed for full re-use of all parts in the kit. The box could be disassembled and all pieces mounted to the wall, providing a substrate for a sort of time-capsule/museum display of memories from opening day.
Spatial // Fjallraven
Fjallraven - Elevated Window Displays
3D / Graphic Design + Renders
With creative direction from Axiom Custom Products, I was tasked with execution of an elevated window display featuring the Keb Trouser, one component of Fjallraven’s SP24 product retail initiative. The window display contained generic representations of actual sewing patterns for at least one each of the most prominent of the 88 patterns used to make the trouser with the product story continuing in-store via initiative zone displays and interactive table executions. The design was implemented nationwide in the U.S. and Canada.
Spatial // Jordan Brand
Jordan Brand - World of Flight - Tatum 2 Retail Directive
3D Design + Renders
With agency creative direction from Axiom Custom Products, I helped bring the Tatum 2 Product campaign to life at key flagship retail establishments, starting with the 3 World of Flight locations in Milan, Tokyo and Seoul. Aligning with the brand’s media marketing campaign featuring Jason’s imaginary younger self while still remaining product focused, the creation and evolution story of the Tatum 2 was communicated at key touchpoints. Additional asks from the client were updated glorifiers for footwear and apparel.
Spatial // Bella + Canvas
Bella + Canvas - Tradeshow Displays + Wholesale Retail
3D Design + Renders
In tandem with long-time collegues at MorseCo in Portland, we created a modular tradeshow/showroom display for this rising L.A. based apparel company. Our simplified renders provided their in-house design staff with a template for merchandising the spaces.
Spatial // Nike
Nike - PGTC Showrooms - Running and Holistic
3D Design + Renders
A crucial aspect of Nike’s seasonal sales initiatives, these showrooms aid in sell-in and sell-through activities with ongoing and new global partnerships. With former Roundhouse Agency team members, I created these spatial templates for Nike to plan seasonal offerings for the Running and Holistic categories.