Happylucky Brand Launch Kit

Photo Art Direction + Graphic Design

This studio-wide creative effort targeted clients and creative partners as part of the official Happylucky Brand Launch. An embodiment of Happylucky’s core philosophies, one kit - "Play Hard" - was sent out on a Friday afternoon, and the other - "Work Hard" - arrived the following Monday morning. Materials and services sourced from folks like photographer Steve Steckley, Red Clouds Collective and Marmoset gave the kit its proper Portland locals-only cred. My bit in this was photo art direction and graphic design for the first issue of the Happylucky zine as well as various forms of graphic design.