Adidas NHL Jersey Unveil

Space Planning + 3D/2D Design

Adidas kicked off the 2017-18 NHL season by dropping 31 new home uniform designs. And the media and several key athletes were invited to an event held at The Wynn in Las Vegas for a first look. Working with Roundhouse in Portland, I was tasked with converting the casino’s nightclub into a space that could accommodate a point to point reveal experience. A hall flanked by art helmets led to the main area which we augmented with two display stages. The main event included a full-line reveal with entertainment by rapper, Desiigner. Post reveal, a bank of open lockers displaying each jersey allowed attendees a closer look and a social moment while the garden area was re-configured for media interviews.